Partnership Announcement:

Date: 2/25/2026

AG-Industrial Announces Strategic Partnership with Forrester Farm Equipment  

RISING SUN, MD – AG-Industrial, Inc., a trusted agricultural and construction equipment dealership serving the Mid-Atlantic since 1976, today announced that majority ownership of the company has been acquired by Forrester Farm Equipment, Ltd., a respected, family-owned dealer with locations in Pennsylvania and Virginia.  

This strategic partnership marks an exciting new chapter in AG-Industrial’s 50-year history. The acquisition unites seven dealership locations across four states, strengthening resources, expanding reach, and enhancing the ability to serve customers with the industry-leading equipment and dependable support they have come to expect.  

Founded in 1976, AG-Industrial has built its reputation on integrity, service, and long-standing customer relationships. This transition builds upon more than a century of combined experience between the two organizations and positions AG-Industrial for continued growth, innovation, and long-term stability within the New Holland dealer network.  

“Both of our companies have built legacies rooted in trust, service, and hard work,” offered Forrester Farm Equipment President Cory Forrester. He continued, “We’re honoring that heritage while positioning ourselves – and our valued customers – for sustainable growth and long-term success. We welcome the AG-Industrial team and customers to the Forrester family and look forward to a bright future.” 

Under Forrester Farm Equipment’s leadership, AG-Industrial will continue to operate under the same name, with the same dedicated team and commitment to customer satisfaction. All existing warranties, service agreements, and operations will remain intact to ensure a seamless experience for customers throughout the transition.   

“Our goal has always been to ensure that AG-Industrial continues to grow and serve its customers with excellence,” said Terry Greenleaf, President for AG-Industrial, Inc. “Forrester Farm Equipment’s reputation for outstanding service and their deep understanding of the New Holland brand make them an ideal fit to carry AG-Industrial forward.” 

AG-Industrial expressed appreciation for their previous parent company, emphasizing that this transition supports long-term strength within the New Holland dealer network and preserves the legacy of customer care that has defined both dealerships over the last fifty years.   

About Forrester Farm Equipment 

Family-owned since 1976, Forrester Farm Equipment delivers a full lineup of agriculture, light construction and outdoor power equipment from a wide range of trusted brands. A leading New Holland dealer in the Northeast named one of only a dozen to meet dealer standards in North America annually, Forrester Farm Equipment offers an extensive inventory – along with experienced parts and service support – from three locations in Pennsylvania and Virginia.   

AG-Industrial, Inc. is proud to celebrate its 50th anniversary, marking five decades of dedication to agriculture, customer service, and community throughout the Mid-Atlantic region.

AG-Industrial was founded in 1976 in Rising Sun, Maryland by Edgar Greenleaf. The dealership began with trusted product lines including Allis Chalmers, New Holland, and New Idea. Just one year after opening, the original facility was lost to a devastating fire. Rather than slowing progress, the setback strengthened the company’s resolve, leading to the construction of a new facility at the Route 273 location. Pictured Above: Devastating Fire of AG-Industrial Pictured above: The Rebuilt AG-Industrial off Route 273  

Continued growth through the next decade created the need for additional space, and in 1989 AG-Industrial moved to its present location along U.S. Route 1 in Rising Sun. In the early 1990s, the business expanded its offerings further with the acquisition of the Ford Tractor line following its merger with New Holland.

AG-Industrial continued to expand its footprint and strengthen industry partnerships. In 1994, the company formed an alliance with Wengers of Myerstown, a well-known used farm equipment and parts dealer. Pictured Above: AG-Industrial in the mid-1990s.  A pivotal chapter in AG-Industrial’s history began in 2005, when Terry Greenleaf took over ownership from his father, Edgar Greenleaf. Building on the strong foundation that had been established, Terry focused on strategic growth, customer experience, and long-term relationships—helping shape AG-Industrial into the multi-location, award-winning dealership it is today. Pictured Above: AG-Industrial President Terry Greenleaf (left) with his father Edgar Greenleaf (right) founding President of AG-Industrial, Inc. in 1979 Under Terry Greenleaf’s leadership in 2010, AG-Industrial expanded into Pennsylvania with the acquisition of ABC Groff, Inc. in New Holland, PA, an established New Holland dealership that had served customers since 1890. Further growth followed in September 2014 with the acquisition of Charles S. Snyder in Tamaqua, PA, and in February 2019, AG-Industrial opened its fourth location in Dover, Delaware.

Today, AG-Industrial stands as one of the top New Holland dealers on the East Coast. The company has been a consistent recipient of New Holland’s prestigious President’s Award for outstanding customer service, recognition that reflects a company-wide commitment to customer satisfaction. In 2023, that commitment was further honored when New Holland Agriculture named AG-Industrial the #1 Dealer in Customer Satisfaction in North America, recognizing the dealership as the top-performing dealer nationwide for overall customer satisfaction. Pictured above: Receiving of the #1 Dealer in Customer Satisfaction New Holland Award 2023